Bert & Ernie’s Great Adventures
Helping well-known brands evolve while retaining their essence.
Sesame Workshop, New York, required a visual identity for their new claymation series, ‘Bert & Ernie’s Great Adventures’. The use of claymation characters was a major departure from the usual puppets, and therefore necessitated a new identity that was relevant to the new aesthetic while being true to the brand’s guidelines. Nicknack created a plasticine, hand-moulded typeface for the program identity and program titles - a completely new approach to brand identity. The alphabet thus created, in both lower and upper case, was used for collateral such as DVD covers, CD covers, and books.