Professional. Sophisticated. Contemporary.
How does one identity say all that?
The new identity for LMC, the state government corporation responsible for South Australia’s portfolio of land assets, was based on Nicknack’s custom-created typeface, Slabica. This Helvetica hybrid with modified slab serifs was the perfect complement to LMC’s corporate typeface (Helvetica) and gave the organisation the contemporary and sophisticated feel it desired. A new brand colour palette, developed along with other elements, was incorporated into a range of corporate material including brand launch collateral, stationery, internal forms, annual report and the website. A launch pack was also created with the specific intent of revealing the new identity to board members and gaining their endorsement. Photography was also commissioned for the annual report and website while maps were redrawn to align with the new visual aesthetic.