From Wayfinding to Mobile: How to Choose the Right Signage for Your Brand

Signage is one of the most effective ways to grab the attention of potential customers and convey important information about your business. A well-designed sign can help you stand out in a crowded market, provide wayfinding assistance, and create a memorable brand image. However, creating effective signage that aligns with your brand guidelines requires careful planning and attention to detail. In this article, we will explore the different types of signage and how to ensure that your signs reflect your brand identity while communicating your message to your target audience. So get ready to take your signage to the next level!

Wayfinding Signage

Wayfinding signage helps people navigate and find their way in unfamiliar environments. These signs must be consistent with the brand guidelines to ensure that they effectively convey the brand identity and messaging. For instance, the design and colours of the signs should match the brand's colour palette and the font used should be consistent with the brand's typography guidelines. Additionally, the message should be clear and concise, reflecting the brand's voice and tone.

Informational Signage

Informational signs provide helpful information to customers and visitors, such as operating hours, directions, and rules. Like wayfinding signage, informational signage should also align with the brand guidelines, ensuring that the messaging is consistent with the brand's voice and tone. The design and colour scheme should also reflect the brand's identity to reinforce brand recognition.

Permanent Signage

Permanent signage is long-lasting and typically used for branding purposes, such as storefront signs, billboards, or building signs. These signs must align with the brand guidelines to maintain consistency across all brand assets. This includes adhering to the brand's colour scheme, font, and visual elements.

Semi-Permanent Signage

Semi-permanent signage is used for seasonal promotions or temporary events, such as trade shows or sales events. These signs should align with the brand guidelines and reflect the brand's visual identity while also conveying the intended message. Consistency with the brand's colour scheme and font is key, but temporary signage may allow for more creativity in design.

Temporary/ Mobile Signage

Temporary or mobile signage can include banners, yard signs, or vehicle graphics. These signs must also align with the brand guidelines to reinforce brand recognition and convey the intended message. Even though these signs may be temporary or mobile, consistency with the brand's color scheme, font, and visual elements is still important to maintain a consistent brand identity.

Overall, each type of signage serves a unique purpose and requires careful consideration and planning to ensure it effectively communicates your message to your target audience. Furthermore, with all types of signage, it's important to ensure that the messaging, design, and overall branding align with the brand guidelines. This will help reinforce brand recognition and create a consistent and cohesive brand identity across all touchpoints.

Are you ready to take your brand to the next level with eye-catching and effective signage? Contact Nicknack today and let us help you create signage that stands out from the crowd. Our team of experts is ready to work with you to develop signage that aligns with your brand guidelines and meets your unique needs. Don't wait any longer, take the first step towards impactful signage by contacting us today!