Adelaide Fringe Festival
Creative communication that celebrates creativity.
More than 50 pieces of collateral were designed for the Fringe ’06 since large amounts of varied information needed to be communicated. Each collateral piece needed to reflect the look and feel of the Festival as a whole, while maintaining its individuality and connecting with diverse target audiences. A significant part of this project was organising a large and complicated quantity of information to ensure clear and concise communication. Collateral items included: Posters, Identity development, Official guide, Youth Education Program guide, Visual Arts Program guide, Various invitations, Website, Press advertising, Launch graphics, Official merchandise, Event signage and wayfinding, Maps, Digital direct mail, TVC and Corporate sponsorship pack.