Applegate: Brand Guidelines
Developing a brand guidelines document that showcases the heart and soul of the brand.
The Applegate brand is all about a “crafted” and “touched by hand” visual aesthetic which helps to demonstrate that Applegate products are produced by people, and not machines. This painterly look and feel also helps to bring out the creativity of the band, which appeals to millions of customers. However, when things are created by hand, it’s hard to create consistency and quality. Hence the need for a guidelines document which would provide the creative boundaries for the brand.
- Strategic themes i.e. Mission/ Vision, Image, Personality, Voice, Trademarks
- Brand identity themes i.e. Logo usage, Formats/ Lock ups, Colour Palette, Typography
- Executional themes i.e. Photography, Packaging