Bert & Ernie’s Great Adventures
Helping well-known brands evolve while remaining the same.
Sesame Workshop, New York, required a visual identity for their new claymation series, ‘Bert & Ernie’s Great Adventures’. The use of claymation characters was a major departure from the usual puppets, and necessitated a thorough understanding of the brand guidelines before any developmental work began.
New visual identity made by hand.
Having internalised these brand dynamics, Nicknack then set about creating a whole new plasticine hand- moulded typeface for the program identity and program titles - a completely new approach to brand identity. The alphabet thus created, in both lower and upper case, was used for collateral such as DVD covers, CD covers, and books.
