Getty Images: Direct Mail Campaign
Driving online purchases through print medium and email marketing.
Nicknack was engaged to help the world’s leading provider of imagery, film and digital services, increase its exposure in the Asia Pacific market. While Getty’s work is seen daily on the front pages of newspapers and magazines, our direct mail campaign fuelled an increase in Getty Image’s sales in the region.
The creative strategy entailed delivering direct mail and posters, followed by email marketing driving potential customers directly to the Getty Images website. This initiative was targeted to individuals within the creative industries – the main aim was to increase consumption of Getty Images.