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Nike OZ Open

Retail that reinforces core brand values.


The creative inspiration for the campaign came from the electric nature of the top-seeds, all of whom endorsed the Nike brand. Bold, in-your-face statements that reflected each player’s personality were set against equally bold graphics of the cityscape being overshadowed by these celebrities. Nicknack also created and produced strategic Retail Communication Guidelines and retail graphics, used to rollout the national retail initiative.

We are a strategic branding agency


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