Rural Bank Rebrand
When a bank changes its name, it needs more than a design solution. It needs a solution to build credibility.
From brand identity development to scripting and producing a television commercial, the Rural Bank case study represents a highly integrated approach to building a brand across various media. Apart from design considerations, Nicknack also provided the strategic guidance that has helped Rural Bank position itself uniquely as the expert in rural finance. A brand launch campaign was developed to announce the new brand to internal staff and existing customers (posters and direct mail). This was followed by a mass media brand campaign in regional press and television, which was also carried over into the digital space with the bank’s new website.