A visual identity refresh that totally crushes it.

The client collaborated with Nicknack to develop a new visual identity that accurately reflected the organisation’s values. The resulting symbol, typography, and messaging are a true testament to the power of collaboration, communities, inclusion, and relationships for the wine grape industry.

The new identity inspires a culture of accountability and visionary thinking, that is committed to supporting grapegrower prosperity and sustainability. Overall, the bold simplicity of the new visual identity speaks to the organisation’s values of courage and innovation, providing a single voice for grape growers around the state.

The new identity also sparked a custom illustration style for the brand which has been applied to a range of collateral, including stakeholder communication.