Using direct mail to showcase the power of stock photography.
Nicknack was engaged to help the world’s leading provider of imagery, film and digital services, increase its exposure in the Asia Pacific market. The strategy was built around a direct response campaign. Posters were developed which showcased the breadth and depth of Getty Image’s photographic capabilities, which were then mailed to the client’s database (consisting of professionals within creative industries). This was followed up by email marketing driving potential customers directly to the Getty Images website. The campaign was a success with demand for stock images increasing, thus fuelling a sales increase in the region.