Based in Adelaide’s CBD, Nicknack is one of Australia’s leading agencies for strategic brand and marketing communications. Over the past 20 years the agency has built a reputation for providing effective solutions for international brands, national companies, as well as local organisations based on a model that can be implemented across sectors.
From the symbol and wordmark that make up your logo, to colour palettes, typography and photography styles, we provide you with a flexible and robust branding identity solution that sets you apart from competitors and is engaging to your key audiences. We also develop brand guidelines that ensure the proper and consistent use of these branding elements by your internal team.
Whether it’s a single landing page, a simple brochure site, or a complex e-commerce site, our web design solutions deliver an online experience that is engaging and memorable for your customers. After all, every aspect of their online interaction starts to build an impression of your brand. And whether they want to do business with you.
SEO. SEM. Adwords. Facebook Ads. Instagram ads. Social media marketing. Email marketing. With so many tools and media available to market your business, how do you know which one to choose? And with a limited budget, how do you know which media (or media combination) will deliver the best results? Our approach to Digital Marketing starts with understanding your business objectives and key audiences, and then customising a strategy to deliver the results you’re after.
Delivering advertising campaigns across TV, Radio, Outdoor and online channels that are on-brand, on-message, and on-point with your audience. In a manner that is true to your brand values and culture. In a way that resonates with your customers and their felt needs. With real results for your business. That’s what you can expect with our approach to advertising.
Graphic design is a strategic tool that helps communicate a specific message about your business to your audiences in a manner that is aligned to your brand. This can be across a range of marketing collateral such as point of sale posters, banners and flyers, templates for business stationery, pitch decks and PPT slides, sales catalogs and EDM marketing, as well as corporate documents such as brochures and annual reports.
It’s the perfect opportunity to give your brand the loudest voice on the supermarket shelf. From designing labels and cartons for wine to developing packaging designs for fresh and frozen foods, as well as packaging concepts for non-perishables, our approach ensures consistency of your brand values and personality in store. So that the customer experience of your brand is simply an extension from other media and touchpoints.
From complex internal and external wayfinding to simpler informational signage, this is the perfect media to create a sense of place that is aligned to your brand. Colour, typography and graphics are combined to ensure directional communication is easy to understand, thus ensuring a positive customer experience. Plus with high quality materials and finishes, we ensure that you get the maximum value for your spend.
Strategy is at the heart of everything we do at Nicknack. From developing your Brand Strategy and Communications Strategy to developing Signage Strategy, Web Strategy, Social Media Strategy and even Packaging Strategy, every project is based on a through consideration of all the factors involved. So that the outcome is effective and in keeping with your expectations.
Photography & Video
This is another critical element of your brand. The style, lighting, composition, colour retouching, editing are all aspects of the image that should be customised to your distinct look and feel. As your brand custodians we are happy to recommend photographers and directors, or work with someone you prefer. In this regard, we always prepare a photography brief with references so the photographer is absolutely clear on the look we’re expecting. Or if it’s a video, we will develop a script and storyboard.