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Delivering excellence in Strategic Branding solutions for over 21 years.

Based in Adelaide’s city fringe, Nicknack is one of Australia’s leading strategic branding agencies. Over the past 21 years the agency has built a reputation for providing effective marketing communications solutions for international brands, national companies, as well as local organisations and government.

Our services can be grouped into 3 core categories:
This includes all communication that enables clients to establish an online presence, including websites, banner advertising (static and animated), emailers (Campaign Monitor, Mailchimp, custom templates), as well as social media campaigns and setup templates for profiles across a range of social media channels.

When it comes to Advertising Services, we have developed integrated media campaigns as well as single executions for our clients’ marketing initiatives. This includes commercials for television and radio, newspaper and magazine advertisements, OOH (Adshels, Billboards, Tram), direct mail, as well as corporate films (for conferences and online distribution).

This wide-ranging category covers everything from corporate identity/ stationery, packaging and signage, to retail and environmental graphics, print collateral (including brochures, flyers, posters, banners), and merchandise. Also included in this list are corporate documents such as annual reports, brand guidelines and newsletters, amongst others, that need to be in line with the overall brand look and feel. Custom projects for typeface design, illustration and photography would also come under this category.

Our Experience

Nicknack has built a reputation for providing effective brand communications solutions for an extensive range of industry sectors.

  • Arts
  • Aviation
  • Cosmetics
  • Defence
  • Education
  • Finance / Financial Services
  • Retail
  • FMCG
  • Government
  • Motorsports
  • Not for profit
  • Pharmaceuticals
  • Professional Services
  • Property Development
  • Tourism

With our team of international professionals, we are committed to creating engaging and results-driven communications through strategic branding.

Our Approach / Process

Our six key steps to effective branding:

  1. Understand the product
  2. Understand the customer / audience
  3. Assess the competitors
  4. Define what makes the brand unique / appealing
  5. Create the brand with the acquired learnings from above
  6. Skilfully apply the brand to every touchpoint

Clients We Have Worked With

Nicknack has built a reputation for providing effective brand communications solutions for international companies such as Nike, Sesame Street and Getty Images, as well as B2B/ B2C clients in public and private sectors in South Australia. Our work extends across diverse categories for a range of clients of varying sizes. Our experience includes but is not limited to:


  • Adelaide Fringe Festival
  • Country Arts SA

  • Adelaide Airport
  • Parafield Airport

  • NeoStrata

  • Defence SA
  • ASC

  • Adelaide to Outback GP training program (AOGP)
  • Pultney Grammar
  • University of Adelaide

  • Adelaide Bank
  • Bendigo & Adelaide Bank
  • LLL
  • Rural Bank
Not For Profit

  • Baptist Care SA
  • CARA
  • John Fawcett Foundation


  • Nike (USA & Asia Pacific)
  • Gametraders
  • Mitcham Square
  • Applegate

  • Coca Cola
  • Pernod Ricard
  • Lysol
Government Departments

  • Adelaide City Council
  • Dept for Premier & Cabinet
  • Dept of Environment Water & Natural Resources
  • Dept of Primary Industries and Regions, South Australia (PIRSA)
  • Dept of Water, Land and Biodiversity Conservation
  • South Australian Murray-Darling Basin Natural Resources Management Board
  • Workcover

  • Levis Motorcycle Club

  • Hamilton
Professional Services

  • Adelaide Convention Centre
  • Advanced Focus
  • Caveo Partners
  • Computer Site Solutions
  • Moloney & Partners
  • Narrative Marketing
  • Optimistic Kids
  • SCF Containers
  • Solar Quotes
  • The Rowley Road Clinic
  • TraqNet
  • TruWealth
Property Development

  • Airport Business District
  • Taplin Group
  • Steve Gibson Homes
  • Renewal SA
  • Defence SA / Port Direct

  • Fuzzell’s Fishing Adventures
  • McLaren Vale Grape Wine & Tourism Association
  • Sealink Travel Group
  • South Australian Tourism Commission


Nike Inc.

“The team at Nicknack really understood the Nike brand. Not just in terms of brand values and strategy, but the rigorous demands we place on the creative product. We were always delighted with the creative solutions presented, the high quality of execution and the quick turnarounds. I could brief the team just before leaving for the day and the work would be in my inbox in the morning! These guys really delivered on client satisfaction.”

JR Gustafson
Global Retail Brand Manager,
Nike Inc.

Sesame Workshop

“It’s great to work with a team that’s on the same wavelength as you, and yet consistently delivers beyond your expectations. Nicknack’s ability to understand complex marketing issues and then break them down into simpler problems is the key behind their effective design solutions. Each step is strategic and considered so that they all add up to a solution that’s greater than the sum of its parts. This commitment to the big picture without compromising the details makes them a valuable communications partner.”

Janet Jenkins
VP Brand,
Sesame Workshop

Rural Bank

“We value Nicknack as a creative and strategic partner. Our relationship of mutual respect, integrity and transparency helped define and launch the Rural Bank brand at the beginning and continues to be a guiding factor as we venture into new markets with new products. It’s great to work with professionals who understand our vision and values and can translate that into communication that is compelling, creative and consistent for our audiences.”

John Marshall
General Manager, Marketing,
Rural Bank

Rebrand Awards

  • Global Awards Winner for 2016, Rebrand 100 for Adelaide Airport
  • Global Awards Winner for 2013, Rebrand 100 for SCF Group
  • Global Awards Winner for 2013, Rebrand 100 for Lutheran Laypeople’s League
  • Global Awards Winner for 2011, Rebrand 100 for Rural Bank

We are a strategic branding agency


Level 4, Reid House
15 Featherstone Place 
Adelaide, SA 5000
Tel +61 8 8231 5600