Strategic Branding

Our purpose is to evolve and equip brands for their long term success across markets, cultures and demographics.

Adelaide Airport: Rebrand

Building an identity from a corporate vision.

McLaren Vale: Visual Identity/ Website

Aligning visual identity and website to the organisation’s strategic direction.

Applegate: Brand Guidelines

Developing the brand standards for the largest organic meat company in the United States.

Sesame Street: Bert & Ernie’s Great Adventures Visual Identity

Developing a completely new visual identity for world-famous characters.

Nike Doha: Event/ Retail Branding

Branding a national team for a global sporting event.

Principles that guide our strategic branding process

At Nicknack we see Strategic Branding as a planning process consisting of tools such as advertising, design, digital, as well as media planning and buying. As a Strategic Branding Agency we put all these tools at your disposal. However, we only recommend the ones that are most relevant to your marketing objectives and will provide the greatest return on investment for your marketing dollar.

Our first step is to engage with your team to develop growth strategies for your brand based on existing marketing objectives as well as marketplace realities. Only then do we decide which communication approach is best suited for executing your strategies.

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Suite 1, Ground Fl
147 Ward Street
North Adelaide
South Australia 5006
Tel +61 8 82315600
peter@nicknack.com.au