OUR PROCESS

Listed below are the four basic stages that you can expect us to follow for your photography or videography project. Of course, the number of steps within each stage may vary depending on the size and complexity of your shoot in terms of the number of locations and sequences etc.

STAGE 1/ Brand & Business Discovery
We’ll need some time with you to understand the story you want to communicate. This is perhaps the most important part of the process as we need to be completely clear about what you’re looking to achieve. We will note everything down in a brief to ensure you can review and provide feedback in case we’ve missed anything.

STAGE 2/ Referencing & Storyboards
Colour grade, composition, shoot list, props and locations … basically we create an entire brief so photographer knows exactly what you’re after. They know what needs to be shot and they completely understand the look you’re trying to achieve. If it’s a video, we will write the script and develop the storyboard so you know what the narrative is going to be, and what the sequence is going to look like, as well as find references for voice over artists and background music. We’re also quite happy to work with your preferred photographer or videographer. Or we can select someone from our pool of professionals  who’s the right fit for your project.

STAGE 3/ Selects & Editing
Here, we work with photographer to create a shortlist so you don’t have to wade through oodles of shots. Once we know your preferred images, we work on retouching them as needed. If its video, we will develop a rough edit so you can track the general progression of the film against the script and storyboard.

STAGE 4/ Final Files
All content is provided to you via an online link so you can download them to your system. We also maintain your files in our archive and can retrieve them later if you need for a small fee.

YOUR EXPERIENCE

Complete control and clarity. That’s what you can expect throughout the process. Your feedback is sought and implemented at every stage ensuring that the site is built exactly to your needs and exceeds your expectations. The solutions we provide are based on your budget so you can be sure they are achievable. Any extras or additions will always be clarified at the outset and will only proceed based on your approval.

STAGE 1/ Brand & Business Discovery
You get to share with us your vision, your concerns, and perhaps any references that may have caught your attention. Tell us everything about the story you’re looking to communicate. Take us on a tour of your business, let’s chat to your staff and stakeholders, so we can really get up, close and personal with your products and services. Which means we can help bring that to life in a way that aligns with your expectations.

STAGE 2/ Referencing & Storyboards
This stage is really helpful because it’s so visual. Your input is sought on every aspect of the photo or video shoot. Whether it’s lighting and composition, or whether it’s talent and music, this is where you’ll get the opportunity to speak into the minutest of details. If that}s what you prefer. If you’d rather be hands off, that’s fine too … but you’ll have the assurance that we’ve understood the vision that you want to bring to life.

STAGE 3/ Selects & Editing
Once again, a highly visual stage because we will share the results of the shoot with you. We show you the preferred selects from a still shoot, so you can be satisfied with the quality of the content. If it’s a video edit, you get to provide feedback on the pace of edit, whether the music track is working with the storyline, or whether you think some frames need to be swapped with others.

STAGE 4/ Final Files
Our goal is to ensure that you own the copyright of all material provided. We check with all parties (photographers, videographers, voice over artists etc) and will always keep you informed whether the copyright is yours in perpetuity or otherwise. This means you can use the content in your online and offline campaigns with full confidence.