Listed below are the three basic stages that you can expect us to follow for any signage project. Of course, the number of steps within each stage may vary depending on the size and complexity of your wayfinding and directional requirements.

STAGE 1/ Audit & Workshop
A. Location Audit — Assessment of customer journey (pedestrian and vehicular), traffic flows and decision-making points, lines of sight, floor levels, and specific wayfinding challenges to address.
B. Stakeholder Workshop – Meeting with your team members to ensure that everyone is on the same page in terms of how the signage needs to work in light of location realities, along with production requirements.

STAGE 2/ Design Development & Refinement
Here we start to develop visual directions for your signage which could range from a single sign to an entire suite. We usually provide you with options that fully explore how the sign/s should look, integrating elements of your brand identity. Once you let us know your preferred direction, we can finalise the signage design, and also start to finalise materials and finishes in consultation with our experienced production partners.

STAGE 3/ Documentation
Every sign, no matter how simple or complex, needs to be thoroughly detailed in terms of dimensions,  wayfinding messaging, materials and finishes, as well as details for structure construction and lighting (if needed). We put together a detailed document that will enable you to get production quotes that can be easily compared. Which means you can make an informed decision about who to proceed with.

STAGE 4/ Production
The sign gets fabricated and installed either by our production partners or by your chosen vendor. Regardless, we work closely with your team to ensure the final outcome is as per the approved design.

Complete control and clarity. That’s what you can expect throughout the process. Your feedback is sought and implemented at every stage ensuring that the signage solution is exactly to your needs and exceeds your expectations. The solutions we provide are based on your budget so you can be sure they are achievable. Any extras or additions will always be clarified at the outset and will only proceed based on your approval.

STAGE 1/ Audit & Workshop
This is an opportunity for us to demonstrate our understanding of your location and the wayfinding/ directional complexities. It’s also a time to share our design brief for the signage based on our understanding of what’s required from visual perspective. Perfect opportunity as well for you and your team to clarify any issues or concerns so we are all clear on how best to proceed to the next stage.

STAGE 2/ Design Development & Refinement
You get to see various options of how your sign/s can look. What’s more, you get the assurance that these directions are distinct from your competitors and customised to the specific challenges of your location. If you require tweaks to the design (graphics, colours, fonts, messaging etc), we are more than happy to address this feedback. 

STAGE 3/ Documentation
This ensures your team has the complete documentation specifying how the sign is to be fabricated and installed.

STAGE 4/ Production
We can either supervise production working with your chosen vendor. Or we can deliver the final sign/s working with our partners. The final decision is up to you and we will always advise you along the way.