Listed below are the basic stages that you can expect us to follow in developing the strategy for your specific marketing or branding project. Of course, the number of steps within each stage may vary depending on the size and complexity of your specific requirements.

STAGE 1/ Brand & Business Discovery
To ensure we’re off to a good start, it’s important to understand your organisation or business in terms of 5 key components: Culture. Communities. Channels. Campaigns. Creative. CULTURE is about the strategic elements of your business or organisation such as Vision, Mission, Values and Business Model. COMMUNITIES is about the key audiences you engage on a regular basis. CHANNELS are the various media being used to engage your communities. CAMPAIGNS refers to the events and occasions for which marketing communications may be required. CREATIVE speaks to the various components of your brand identity which include, but are not limited to, the logo. Reviewing and discussing all these components gives us a really good idea of where you’re at, and how we can assist in achieving your business goals.

STAGE 2/ Desktop Research (Industry Best Practice)
This stage provides a quick snapshot of your industry and your competitors, allowing us to benchmark your brand against industry standards. It’s a way for us to quickly get a sense of the trends and shifts that your product or service has to contend with. So that we can develop effective solutions that help you navigate these challenges.

STAGE 3/ Audience Segmentation & Positioning Development
Here is where we take a closer look at your audiences to understand their hopes and dreams, fears and concerns, as well as pain points. This is gives us a very clear understanding of who we’re talking to, how competitors are addressing them, and how we can help you provide an offering that is differentiated. This step helps develop the communication and media strategy. Which means we know how best to speak to your key audiences in a manner that resonates with them. And we know how best to reach them.

STAGE 4/ Application
Now that we’ve worked through all the intricacies of your business, industry, audience realities and competitor landscape, it’s time to put the strategy into motion. This could be in terms of an advertising campaign, branding or brand refresh solution, website solution, digital marketing campaign, or even a packaging refresh. Whatever the case, you know that the strategy is sound and has the best chance of success. 

Complete control and clarity. That’s what you can expect throughout the process. We seek and implement your feedback at every stage ensuring that our strategy is developed to suit your existing situation, and delivers against your objectives.

STAGE 1/ Brand & Business Discovery
This is a deep dive into your business and provides a framework for sharing with us about the complexities and realities that you are faced with on a daily basis. Which means that our strategy is developed on concrete data. Plus you and your staff have every opportunity to communicate the challenges you’re up against.

STAGE 2/ Desktop Research (Industry Best Practice)
In our experience, this stage can be quite an eye-opener for clients as they come face to face with sector realities that they’re often not aware of. This means they get market data against which to make strategic decisions.

STAGE 3/ Audience Segmentation & Positioning Development
This is where you can assess whether our communications plan is doing justice to your product or service. Are we really showcasing the benefits and advantages effectively? Are we really making you stand apart from your competitors? Are we developing an approach that is sensitive to the media to be used? In other words, you can be confident that the strategy has the best chance of success because it’s taken all the necessary factors into consideration.

STAGE 4/ Application
By the time you get to this stage, you will have a really good idea of how the strategy can be applied to a range of media. You’ll be able to confidently make decisions about how to further develop campaigns and collateral that will support your marketing initiatives. Simple because due diligence has been done to develop your brand in light of industry standards and audience needs.