Getty Images

Direct Mail campaign: Release Your Inner Consumer

Nicknack was engaged to help the world’s leading provider of imagery, film and digital services, increase its exposure in the Asia Pacific market. While Getty’s work is seen daily on the front pages of newspapers and magazines, our direct mail campaign fuelled an increase in Getty Image’s sales in the region.

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Sometimes even pictures need a little help to sell themselves.

The strategy entailed delivering direct mail and posters, followed by email marketing driving potential customers directly to the Getty Images website.

This initiative was targeted to individuals within the creative industries – the main aim was to increase consumption of Getty Images.

Strategic

Our solutions for brand and marketing communications are grounded in the 5Cs that are common to every organisation: Culture. Communities. Channels. Campaigns. Creative. These are solutions that are actionable and accountable to the realities of your business.

Creative

This is not just about looking good. It’s about communication that resonates powerfully with your audiences so that it compels them to respond positively. It’s about setting you apart from your competitors. It’s all about producing results that grow your business.

Getty Images

Direct Mail campaign: Release Your Inner Consumer

Sometimes even pictures need a little help to sell themselves.

Key principles that guide our process

Strategic

Integrated

Creative