Nike Back to School
The ultimate challenge: Making kids look forward to school.
The Nike Equipment range consists of clothing and accessories targeted at youth, a significant part of whose lives is spent attending school. ‘Back To School’ is an initiative of Nike Asia Pacific that makes inroads into the lives of these youngsters. Though the initial brief was to target parents in a retail environment, Nicknack redefined the brief and recommended targeting the children themselves, given their ‘pester-power’.