The mind of a winner. Visualised.

Working exclusively with images provided by the client, Nicknack created an unusually large, case bound book (600x900mm) that walked consumers through the training regimes of these top athletes. Although a single typeface (Futura) was used throughout the book, variation was created by treating the type according to the athlete’s personality. Aptly titled, ‘Train To Win’, the book told inspiring stories of each athlete’s mindset and approach to training. Visual treatments appropriate to the style and content were then carefully crafted to express the intensity, level of commitment and sacrifices that enabled these athletes to reach the pinnacle of their game. The result provided consumers with an extremely intimate glimpse into the psyche of
 a winner.