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Articles - Nicknack

Starting your brand identity journey: 7 steps for ensuring uniqueness, impact, effectiveness and longevity

Ready to unleash the full potential of your brand? Let us guide you on an exciting journey to create a unique, impactful, and effective identity that will propel your business to new heights. Don’t let uncertainty hold you back – let’s ignite your brand with a powerful and unforgettable identity! […]

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The 10 naming conventions of the 100 most valuable brands in the world.

When it comes to naming your business, one of the things you may want to consider is benchmarking i.e. assessing whether the name you have chosen is in line with best practice. There are at least three levels to explore. In this article we will explore the naming conversions of the Top 100 most valuable […]

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