From vision to application: 10 actionable steps for creating a strong brand identity.

Are you ready to unleash the full potential of your brand? Crafting a strong brand identity requires a clear vision, research, and a thoughtful strategy. But don’t worry, you don’t have to do it alone. With these 10 actionable steps, you can create a brand identity that truly stands out and connects with your audience. […]

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The 10 naming conventions of the 100 most valuable brands in the world.

When it comes to naming your business, one of the things you may want to consider is benchmarking i.e. assessing whether the name you have chosen is in line with best practice. There are at least three levels to explore. In this article we will explore the naming conversions of the Top 100 most valuable […]

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